Results-driven Creative Director with a global perspective, blending creative vision, strategic brand leadership, and marketing expertise to drive product innovation and multi-channel growth. Adept at leading cross-functional teams across creative, marketing, and product development to deliver compelling brand experiences. Expertise in trend research, product design, digital asset creation, and luxury retail & hospitality branding.

Global Creative Director

Guest Worldwide | 2015 – Present

Gilchrist & Soames

Manchester Mills

·       Brand Strategy & Leadership

o   Develop and manage brand architecture across domestic and international markets, ensuring cohesive storytelling and positioning.

o   Spearhead brand partnerships, aligning luxury and midscale hospitality and retail clients to enhance market presence.

o   Establish design department standards for photography, production, quality, and execution, streamlining creative processes.

o   Collaborate with cross-functional teams across marketing, sales, and product development to drive growth initiatives.

·       Product Design, Market Analysis & Trend Research

o   Lead product design & development, translating market insights into commercially successful product lines.

o   Conduct in-depth trend research and identify gaps in the product portfolio, driving the development of innovative hospitality amenity products.

o   Oversee the development of hospitality amenity products that generate over $365M in annual sales, successfully aligning with evolving market demands.

o   Serve as the sole designer for the company's luxury retail division, leading end-to-end development of personal care products from concept to finished product.

o   Design all accompanying digital assets, including website content, social media graphics, and marketing collateral, ensuring cohesive brand messaging.

o   Direct photography styling and coordination, generating high-impact product photography that aligns with brand identity.

·       Marketing & Visual Merchandising

o   Design trade show experiences that enhance brand presence and drive engagement with key buyers and stakeholders.

o   Lead visual merchandising strategies, optimizing product presentation across retail and hospitality channels.

o   Balance analytical and creative approaches, utilizing market data and performance metrics to refine creative strategy.

Pearl St. Designs | 2012 – Present

·       Provide creative consultation, brand strategy, and design solutions for luxury and mass-market clients.

·       Expertise in logo development, custom illustration, trend solutions, and product design & development.

·       Specialize in event stationery, collateral development, and digital asset creation for brands across multiple industries.

Senior Designer / Layout Artist / Assistant Design Manager

Creative Converting | 2005 – 2012

·       Lead Design Director for six channels of distribution, including Target, Walmart, Costco, Crate & Barrel, and BJ’s.

·       Dedicated Design Manager for the Michael Aram/MADHOUSE account.

·       Lead Designer for four departments within the Target account ($27M / 100ft retail space).

·       Managed new product development for both domestic and imported products.

·       Developed creative programs and design concepts that aligned with corporate and retail objectives.

·       Acted as the liaison between Creative Converting’s Art Department and Target’s in-house designers.

·       Led projects from concept to completion, ensuring high-quality execution and efficient production optimization.

·       Brand Architecture & Global Strategy

·       Luxury Retail & Hospitality Branding

·       Product Design & Development

·       Trend Research & Market Analysis

·       Photography Styling & Product Photography Coordination

·       Trade show Design & Visual Merchandising

·       Digital Asset Creation (Website, Social Media, Marketing Collateral)

·       Cross-Functional Team Leadership

·       Process Optimization & Quality Control

INDIANA UNIVERSITY

Bloomington, IN

BA in Studio Art, Concentration in Graphic Design

Minors in Art History & Sociology

·       Adobe Creative Suite (Illustrator, Photoshop, InDesign)

·       Color Correction & Style Guide Development

·       Mock-ups & Package Design

·       E-Commerce & Social Media Branding

·       Merchandising & Retail Strategy